New responsive Total Produce corporate website, totalproduce.com goes live

Total Produce today launched its new responsive corporate website, totalproduce.com. Designed to make international Total Produce Group operations easier to explore online, the ambition in developing the website focused on delivering an augmented user experience through intuitive navigation, simpler design, the introduction of additional video and graphic content and the integration Social Media platforms. The site has also been optimised for use across all major digital platforms, from Smartphones to Tablets to PC’s.

Vincent Dolan, Total Produce Marketing Director commented: “The design of the new website, reflects our “Local at Heart, Global by Nature” operational structure. We have built into the site responsive technologies which afford users the opportunity to simultaneously explore local operations and overview our global infrastructure by automatically identifying the country in which they are based and customising content accordingly”.

On landing on totalproduce.com’s homepage, visitors are presented with a comprehensive overview of the broader Group and are invited to click through to localised sites focusing on Total Produce operations situated in the regions in which they are based.

“We are confident” added Dolan, that the new site will appeal to all our stakeholders, offering a fresh insight into our operations, our values and our strengths. It’s a smarter website than its predecessor. Irrespective of where you are across our key markets, or who you are, a Chef looking for a new supplier or a shareholder seeking financial information, totalproduce.com will efficiently and intuitively bring you to where you need to get to quickly and with a minimum of fuss.